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59. How to stay motivated when you can't yet see the impact of your podcast

Have you ever felt discouraged because you couldn't see the impact of your podcast?

You're not alone.

As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.

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1. Don't Make Long-Term Decisions on a Bad Day

On those days when you feel like giving up, remember not to let emotions win over reasoning. Take a step back and revisit your "book of wins." Keep a physical notebook where you write down positive moments, such as listener feedback, emails, or unexpected achievements. This will remind you of the impact you've already made and help you stay motivated.

2. Revisit Your Why

When you're feeling frustrated, take a moment to reconnect with your original purpose. Remember why you started your podcast and the goals you set for yourself. It's important to understand that podcasting is a long-term journey, and it takes time to see the desired outcomes. Look back at episode 51 for inspiration and reassurance that staying the course will eventually lead to results.

3. Combat overwhelm

Feeling overwhelmed can hinder your ability to see the impact of your podcast. Consider adjusting your publishing frequency if you're struggling to manage all the tasks. You could switch to a bi-weekly or monthly schedule or try batching your episodes. By finding a sustainable workflow, you'll have more energy and clarity to recognize the positive effects of your podcast.

4. Weigh the Pros and Cons of Podcasting

Take a moment to write down ten reasons why you feel like quitting podcasting and ten more reasons why your show has made your life or business better. Shift your focus from only looking at numbers and downloads to acknowledging the personal and professional growth your podcast has brought you. Celebrate the speaking opportunities, connections, and positive impact you've made along the way.

5. Move past your ego

In a world dominated by social media highlight reels, it's easy to compare ourselves to others and feel like we're falling short. But remember, true success is not solely measured by downloads or visibility. Pay attention to the engagement and feedback you receive, even if it may be silent. Focus on the real-world impact you're making, offline events, and the connections you've formed. Don't let ego-driven expectations cloud your perspective.

Conclusion:

Podcasting is a journey that requires patience, resilience, and a deep connection to your why. In those moments when you can't see the immediate impact of your podcast, rely on practical tools to stay motivated. Don't make long-term decisions on a bad day, revisit your purpose, combat overwhelm, reflect on your achievements, and move past your ego.

Remember, every episode you create makes an impact, even if it's not immediately visible. Stay the course, continue creating valuable content, and watch the ripple effects unfold. Now, if you feel overwhelmed and need assistance in streamlining your podcast processes or refining your podcast strategy, I invite you to visit The Podcast Space. Our services are designed to help you sustainably grow your podcast, ensuring you stay motivated and achieve your goals. Book a call today and let's explore how we can work together to make your podcasting journey even more impactful.

Timestamps:

  • 00:00 Introduction: The Impact of Podcasting

  • 01:17 The Reality of Podcasting: A Marathon, Not a Sprint

  • 02:18 Practical Tools to Stay Motivated

  • 04:32 Revisiting Your 'Why' and Setting Realistic Expectations

  • 07:19 Overcoming Overwhelm: Adjusting Your Podcasting Frequency

  • 09:17 Weighing the Pros and Cons of Podcasting

  • 11:51 Moving Past Your Ego: The Realities of Online Success

  • 17:44 The Invisible Impact: Recognizing Your Silent Audience

  • 19:31 Conclusion: Staying in the Game and Making an Impact

    Episodes referenced in the show:

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