The Podcast Space’s Podcast

Award-winning podcast strategies to build your authority and reach.

SEASON 3 IS OUT NOW

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SEASON 3 IS OUT NOW 〰️

MARKETING 〰️ METRICS  〰️ MINDSET

Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.

A REFRESHING PODCAST ABOUT PODCASTING!

Recent Episodes

S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
Content Strategy, Marketing Ana Xavier Content Strategy, Marketing Ana Xavier

S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)

How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime.

In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out.

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S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show
Content Strategy, Industry Updates Ana Xavier Content Strategy, Industry Updates Ana Xavier

S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show

If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now.

The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep.

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S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail
Content Strategy, Email Marketing Ana Xavier Content Strategy, Email Marketing Ana Xavier

S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail

As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling?

Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified perfectly by Monica Lewinsky’s newest podcast, Reclaiming with Monica Lewinsky.

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S3 101. Embracing Experimentation: The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse

S3 101. Embracing Experimentation: The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse

The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth?

This question is at the core of this season, where I’m diving into strategies that go beyond surface-level advice. In previous episodes, I spoke to experts like Liz Mosley about monetizing through branded merch and Justin Moore on mastering sponsorships. But this time, I wanted to go deeper—to tap into the mindset behind a successful ‘creator-scientist’. That’s why I brought on someone I admire immensely for both his transparency and his results: Jay Clouse.

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S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility

S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility

Have you ever wondered what it really takes to make it to 100 podcast episodes—without burning out, second-guessing everything, or quitting halfway through? Not the polished highlight reel, but the messy, honest, in-the-trenches experience?

This episode is my full-circle moment—and a live celebration—with a real-time Q&A, audience questions, and reflections on how podcasting has shaped me both as a business owner and as a person. Whether you're on episode 3 or 93, what I share in this milestone episode will give you new tools, mindset shifts, and perspective to keep going (without losing yourself in the process).

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S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) with Justin Moore

S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) with Justin Moore

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections.

And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet. In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen.

You just need the right mindset, the right strategy, and a more creative approach to what you’re offering.

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S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Us as Hosts

S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Us as Hosts

It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.

If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.

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S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities
Mindset Ana Xavier Mindset Ana Xavier

S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities

Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing?

This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen.

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S3 96. From Scroll-Stopping Covers to Cult Status Merch: Podcast Branding That Works with Liz Mosley
Marketing, Branding Ana Xavier Marketing, Branding Ana Xavier

S3 96. From Scroll-Stopping Covers to Cult Status Merch: Podcast Branding That Works with Liz Mosley

When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear!

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S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
Marketing, SEO Ana Xavier Marketing, SEO Ana Xavier

S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox

Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share.

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S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit
Content Strategy, Marketing, coaching Ana Xavier Content Strategy, Marketing, coaching Ana Xavier

S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit

When is it time to hire a podcast coach?

This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018.

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S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority
Content Strategy, Marketing Ana Xavier Content Strategy, Marketing Ana Xavier

S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority

As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures?

Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits.

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S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!

S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!

Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever.

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S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage

S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage

What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all.

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S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting
Mindset, Content Strategy, Marketing Ana Xavier Mindset, Content Strategy, Marketing Ana Xavier

S2 88. Transforming 'Once-in-a-Lifetime' into Everyday Opportunities Through Podcasting

I’ve always had a bit of ‘beef' with the expression "an opportunity of a lifetime."

For me, it’s steeped in a scarcity mindset that we’re better off leaving behind. So in this episode, I’ll share how we can utilize podcasting to embrace an expansive mindset, where opportunities aren't just once-in-a-lifetime but are abundant and recurring.

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S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth
Mindset, Content Strategy Ana Xavier Mindset, Content Strategy Ana Xavier

S2 87. Blind Spots and Breakthroughs: The Role of Feedback in Podcast Growth

As a creator, receiving feedback isn’t always easy. Our podcasts are personal projects where we invest so much of ourselves so it can be frightening to hear what others think, especially when the feedback isn't delivered skillfully or feels unkind. Many podcasters, fearing criticism, avoid seeking the coaching or consulting that could help their podcast grow.

As an award-winning podcast marketer and coach who specializes in helping impact-driven podcasters become visible thought leaders and achieve their business goals, I'm here to share how you can reframe feedback as a tool for growth, revealing blind spots and unlocking potential you may not have seen.

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S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide
Content Strategy, Marketing, Analytics Ana Xavier Content Strategy, Marketing, Analytics Ana Xavier

S2 86. When and How to Effectively Measure Your Podcast Metrics: A Business Owner's Guide

As a business owner, you're familiar with measuring key metrics: leads, website traffic, profits, and losses. But when it comes to your podcast, how often should you track its progress? In this episode, I will delve into how frequently you should measure your podcast's success and what specific metrics you should be monitoring to ensure you're not wasting time or missing crucial opportunities.

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S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients
Content Strategy, Marketing, Mindset, Content Ana Xavier Content Strategy, Marketing, Mindset, Content Ana Xavier

S2 85. The Real Reason Your Podcast Isn't Attracting Dream Guests or Clients

Have you ever found yourself scouring the internet, questioning why your podcast isn’t growing, why you're not booking those dream guests, or why your listeners aren’t converting into devoted customers?

It’s likely rooted in a content strategy that’s a little too safe. Sure, frameworks and best practices are important, but they aren’t the end-all. Sometimes, it’s necessary to dive into problems to effectively solve them—and that’s the essence of this episode’s topic.

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