54. Beginner vs Expert: Which hosting style is best for you? Podcast Basics
One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.
Experimenting with Podcast Hosting Styles
When starting or launching a podcast, there are several skills you need to learn, and master one of them being speaking. Speaking to a microphone without a camera is quite different from speaking directly to a camera - it involves a complex type of focus. As a former journalist and radio host, I’ll be sharing her personal experience of launching my own podcast and feeling uncertain about the type of host I wanted to be. The beauty of podcasting is that there are endless niches, and you have the freedom to choose your approach as a professional or an authentic communicator.
Two Types of Hosting Styles
When starting a podcast, there are two main hosting styles to consider: the lens of the expert and the perspective of the learner. If you're using podcasting as a business tool, you will likely adopt the lens of the expert. Within this style, you can choose to strictly share your expertise or invite other experts to have conversational episodes that both educate and solidify your knowledge.
On the other hand, the learner's perspective is a great opportunity for those transitioning into a new industry or pursuing a passion project- in fact many of my clients experience this situation and come to me for advice on how to best show up online without feeling ‘like a fraud’. This approach removes the pressure of being the host who knows it all and invites your audience to join you on your learning journey. By approaching topics with a beginner's mind, you create a space that encourages curiosity and growth for both you and your listeners.
Editing vs. Relaxed Style
Many podcasters believe they must always be serious and error-free, especially when discussing serious topics. However, podcasting allows for a range of hosting styles, including more off-the-cuff and relaxed approaches. It's essential to align your hosting style with the type of show you want to create. If you prefer a structured and heavily edited podcast, that's perfectly fine. But if you want a more casual and conversational vibe, embrace your natural self and be transparent with your audience about any changes to your editing style.
Embracing Vulnerability and Authenticity
The pressure to know everything as an expert can be overwhelming. I encourage you to embrace vulnerability and acknowledge when you don't have all the answers. Authenticity is a valuable trait, and listeners appreciate hosts who are honest about their limitations. Real-time moments of learning and researching on-air can be engaging and relatable for both the host and the audience.
Grace in the Process
Starting a podcast is a journey of self-development and skill improvement. Give yourself grace, especially in the beginning. It's natural to evolve and grow as a host over time. Reflect on your early episodes and witness your progress and confidence. Discovering your hosting style is an exciting adventure that allows you to be yourself and communicate with your audience in a way that feels genuine.
Conclusion:
In the world of podcasting, there is no one-size-fits-all hosting style. You have the freedom to experiment and find the approach that aligns with your personality and content. Whether you choose to be an expert or a learner, maintain a structured or relaxed editing style, or bring vulnerability and authenticity to your show, the most important thing is to be true to yourself.
Topics covered:
00:00 Introduction to Podcast Hosting Styles
00:41 The Challenges of Starting a Podcast
01:44 Finding Your Voice as a Podcast Host
02:16 The Journey of Self-Discovery in Podcasting
03:17 The Expert vs. Learner Hosting Styles
05:15 The Value of Vulnerability in Podcasting
07:15 The Learner's Perspective in Podcasting
08:29 Editing vs. Relaxed Podcasting Styles
09:29 The Importance of Authenticity in Podcasting
15:03 Conclusion: Embracing Imperfection in Podcasting
Conclusion:In conclusion, understanding the three primary podcast formats—education, inspiration, and entertainment—is essential for creating a successful show. As a small business owner, focus on providing educational content mixed with inspiration to navigate your audience's challenges effectively. Consider your long-term podcast purpose and align your format accordingly. Don't be afraid to dig into your social media and podcast analytics to uncover what resonates with your audience the most. Remember, building a sustainable and impactful podcast takes time and dedication, but with the right format, you can achieve your goals.
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