S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime.
In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out.
Chapters:
00:00:00 – Why your show still needs visibility even when you're not publishing new episodes
00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter
00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch
00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience
00:05:00 – How to repurpose past episodes with new context, visuals, and formats
00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively
00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups
00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back
00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media
00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch
Before promoting in between seasons, ask yourself ‘why’
Let’s start with the “why.” Promoting your podcast between seasons is key if you want to maintain listener engagement, attract new audiences, and keep your show top of mind. People forget content fast, and even your best episodes get buried in the feed. Resurfacing those episodes gives them new life — especially for new followers who haven’t heard them yet.
One misconception I hear often is, “If I stop publishing, I’ll lose my audience forever.” That’s partly true — people fill their routines with other content, and if you’re absent, they’ll move on. But here’s the fix: give them a place to stay connected. Use your email list or social media to let them know when you’ll be back.
Communicate. Create reminders. Set expectations.
Why Social Media is the Best Places to Promote Podcasts in Between Seasons
Now, let’s talk social media. One of the easiest ways to stay relevant is to reshare old episodes — especially the ones that underperformed due to algorithm changes or poor timing.
Curate themed collections, create new captions, or design fresh graphics. You’re not boring your audience; you’re giving them a second chance to connect with something valuable.
You can also update content by expanding on an episode with a new insight, correction, or guest update. For example, if your guest just released a new book or product, that’s a great reason to revisit your episode with them. And if you forgot to mention something on the original recording (we’ve all been there), this is your chance to add it.
Another powerful strategy: repurposing content in new formats:
Turn an old video clip into a carousel post,
Repurpose a carousel/multipage post into an infographic,
Try a green screen/ overlay over an older post and update its information,
Stitch a listener's question or turn an audience comment into a new Instagram Reel.
Change the format — not the message. The goal is to stay visible without reinventing the wheel.
Newsletters, podcast lists, homepage features, and promo swaps
Newsletters are also underrated for off-season promotion.
Set up an automated sequence to send curated episodes around specific themes, like “top episodes for business growth” or “must-listen interviews.”
You can refresh the old copy, update the visuals, or simply resend existing emails — minimal effort, great impact.
Podcast feature submissions on creators’ and brands’ newsletters have been growing since late 2024. Podcast industry websites such as Apple Podcasts, Good Pods and Podnews also accept submissions and newsletter featurs. Here are a few easy to submit:
Eurowaves (for European Podcasters) ⇨ email Andreea to be featured
Good Pods ⇨ curate your own list here
Podcast Delivery ⇨ submit your show here
Outside-the-box Ideas To Grow Your Podcast
Don’t forget your website.
Updating your episode pages with fresh context or SEO-optimized podcast show notes (like the ones I teach you to create) signals to Google that your content is relevant. That can bring in brand-new listeners through search.
And yes, YouTube matters too. If your episodes aren’t on YouTube yet — even just audio with a thumbnail — make that your next task.
Finally, leverage collaborations:
Newsletter swaps,
Community shares,
Podcast feed swaps,
Creator Partnerships,
And even reposting in private groups like Slack or LinkedIn can be highly effective.
Just copy and paste a link, add some context, and remind people why your podcast is worth their time. I even recommend trying an RSS email digest that takes people through your back catalog automatically.
Conclusion:
There you have it, multiple ways to keep your podcast growing even when you’re not publishing new episodes. Whether you go all in or just pick one or two low-effort options, the important thing is to stay consistent and intentional. Visibility doesn’t have to mean hustle, it just needs to be strategic.
And if this episode gave you new ideas, send me a message on Instagram or LinkedIn — I always reply.
Season 3 is officially wrapped, and I’ll be back in September with Season 4. In the meantime, follow me on Instagram @thepodcastspace and if you found this episode helpful, recommend it to a friend or leave a review. Those reviews help more podcasters discover content that actually helps them grow.
Until then, keep creating imperfect content that moves you forward. See you in September!
Related content you should play next:
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ABOUT THE HOST
Hi, I’m Ana Xavier, a multilingual award-winning podcast marketing and content strategist specialized in generating online visibility for women, multilingual, and minority impact-driven business owners.
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