The Podcast Space
Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
This podcast explains exactly the systems and strategies you need to implement to get there, without overwhelm. Hosted by Podcast Content Strategist and Award-Winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will teach you how to better market your podcast!
New episodes every Wednesday.
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59. How to stay motivated when you can't yet see the impact of your podcast
Have you ever felt discouraged because you couldn't see the impact of your podcast?
You're not alone.
As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.
58. Episode Case Studies That Convert: 3 Key Elements for Customer Conversion Success
As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your conversion rate - case studies.
57. From overwhelmed and invisible, to confident, influential, and being paid to podcast: the results of my coaching program with Hetal Baman
Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of podcast coaching highlighted by Hetal’s personal success.
From receiving weekly listener and peer messages to receiving $2,500+ listener donations, to talking to organizations featured on Netflix documentaries, Hetal’s story undoubtedly shows what can happen when you stop trying to ‘make it’ alone.
56. 10 Reasons Why Most Podcasters Fail- and How You Can Avoid Being One Of Them
How to avoid failing as a Podcaster?
Podcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the 90% of podcasters who fail.
55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads
Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.
As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?
54. Beginner vs Expert: Which hosting style is best for you? Podcast Basics
One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.
53. Podcast content formats: Podcast Basics
Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.
52. Types of Podcast Episodes: Podcast Basics
Maintaining a podcast in the long-term can be overwhelming if the type of podcast episode you create every week does not match your hosting style or availability. In this blog post, we will delve into the different types of podcast episodes you can have on your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid burnout.
51. Determining your podcast’s ‘why’ to ensure long-term success: Podcast Basics
Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.
50. 10 Podcast Marketing Strategies to leave behind in 2024
Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024.
Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting.
In this episode, I will be breaking down the top 10 marketing strategies to leave behind in 2024, providing plenty of context and insights to help you make informed decisions for your podcast.
49. Best practices for Podcast Cover Art: strategies for professional branding, and evergreen advice for photoshoots, Yesenia Bocanegra
Get ready to discover the secrets of creating an amazing podcast cover art! Join me, and my special guest, Yesenia Bocanegra, a video podcast coach and former photographer, as we dismantle common limiting beliefs and share the real essentials of captivating cover art.
Whether you believe your face needs to be on the cover, or that all your brand colors must be represented, we’re here to set the record straight. Discover how selecting the right image, considering the balance of colors, and choosing the appropriate outfit can contribute to an eye-catching cover that truly represents your branding.
48. Super Podcast Episodes: what are they and why they matter in content strategy
What are Super Episodes, and how are those important pieces of your podcast’s content strategy?
This episode is particularly beneficial for small business owners who are looking to strike the right balance between their strategic goals and listener interests. We delve into the realm of Q&A episodes, highlight the importance of establishing authority in your field, and reveal how to decode your analytics to find those golden episodes that resonate with your audience.
47. How to read podcast analytics like a pro so you can grow your podcast
Why are we still fixating on podcast downloads when we could be decoding the complex narrative of podcast analytics for actionable results?
This episode is all about challenging these old habits and shifting the focus toward understanding trends, planning content, and converting listeners into paying customers. As your podcast content and marketing expert, I'll be guiding you through this labyrinth, sharing critical insights on how to read and apply these analytics effectively.
46. How to overcome perfectionism as a podcaster: ego vs content value
How do you free yourself from (the often self-imposed) podcast perfectionism?
How do you reframe your mindset to stop overthinking every single step of your podcast process, and actually start thriving and ENJOYING the journey?
Where do you start when you want to jump into video podcasting, or emailing your dream guest, but you can only think about how you’re not ‘qualified’ to be a podcast host?
This episode includes my own journey with ‘perfectionism’ (read high working standards), and how my journey can provide a framework for your podcast growth.
45. 3 Episode scripting techniques that lead to fewer mistakes, better inflection, and more confidence
Do you constantly trip over your words? Which forces you to be editing for hours.....
Or do you sound monotone and want to learn about how to incorporate inflection in your episodes? Maybe you just want to sound more confident in your intro…
This week’s podcast episode has the solution for you, as I’m sharing two techniques I learned at journalism school and another one I perfected during my radio days... The best part? It all comes down to how you script and align your podcast’s text!
Curious? Dive in!
44. Curating the Listener Experience to 2x Downloads
Curating the listener experience for both new and existing listeners is key to not only doubling your downloads...but also increasing listener retention. But in practical terms, what does that actually mean? In this episode, I break down the 3 strategies I’m using to grow my downloads month-on-month and to convert organic website traffic into new listeners. Get the details inside!
43. How to incorporate listener feedback on your podcast strategy, and when to ignore it
Ever wondered how to sift through the noise of listener feedback and make it work for your podcast strategy?
From understanding and applying listener feedback, to offering a fresh perspective on discerning direct and indirect feedback, to strategically aligning it with your content, and avoiding the dreaded analysis paralysis - this episode covers it all!
41 / 42 Podcast SEO: A Practical Guide to Search Engine Optimization, Show Notes, YouTube and Multimedia Content, with Sarah McDowell
If you’ve been on the internet for a hot minute, you’ve heard the term ‘SEO’ or ‘Search Engine Optimization’.
Now, you also probably heard that can leverage podcasts for their useful SEO capabilities. Whether you’re just starting, or you’re trying to improve your organic discoverability, this episode is a must-listen. SEO expert and host of The SEO Mindset Podcast Sarah McDowell shares with us a very practical guide to podcasting. It includes a breakdown of actions for podcasters who want to delve in slowly, and those who are ready to implement everything in one sitting.
And of course we’ve also covered the classic questions ‘Are transcripts really important?’, and ‘How should I structure my show notes?’
40. Avoid these common social media pitfalls as a podcaster to start seeing audience growth
Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets?
This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and discover three weekly post ideas that will make your podcast pop! Ready to power up your podcast's social media game? Let’s go!
39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra
Since 2020, monthly podcast listenership among US latinos increased 52%, compared to the general US population increase of just 14%! This means that there are HUGE opportunities for hosts who want to create targeted content, or that are considering adding a Spanish podcast to their catalog.
As we celebrate National Hispanic History Month, I invited bilingual podcaster, video podcast coach, educator and overall wonderful human being, Yesenia Bocanegra to discuss the ins and outs of creating content for multiple audiences. We also talked about what to consider in terms of workflow, and how to manage impostor syndrome when you’re creating content in a second language.