49. Best practices for Podcast Cover Art: strategies for professional branding, and evergreen advice for photoshoots, Yesenia Bocanegra

Content StrategyContentMarketingBrandingCover Art
Written By Ana Xavier

Your podcast's cover art is the first visual cue potential listeners encounter. It has the power to attract attention, stir curiosity, and convince people to click "play". Hence, having compelling podcast cover art is vital to your podcast's success. In an enlightening episode with our former guest Yesenia Bocanegra, a seasoned video podcast coach and former photographer, we unlocked the secrets of creating irresistible podcast cover art.

Unmasking misconceptions

There are many misconceptions about creating podcast cover art. Yesenia debunks some of the common ones. Contrary to popular belief, your face does not have to be on the cover. Additionally, using all your brand colors isn't a necessity. It's about finding the right image, striking a balance with the color palette, and choosing the perfect outfit to capture the essence of your podcast.


Planning a photoshoot for your podcast

A brand photoshoot is a crucial component of crafting effective cover art. Yesenia shared insightful tips on planning a successful shoot. It's not just about taking photos but considering the meaning of the location, props, and even the outfit that aligns with your brand's image. Preparation and proactive communication with your photographer are key. It's essential to have a variety of photos for different purposes.

Designing Podcast Graphics

The podcast delves into the art of designing cover graphics. Yesenia discussed the power of balance, negative space, and contrast in creating visually appealing designs. It's also crucial to consider the size and readability of the graphics, especially on mobile devices. Moreover, using relevant elements that reflect the podcast's content, rather than random elements, can create an intriguing design.

Determining the right pose for your podcast cover

Your pose on the cover art matters!

Yesenia emphasized choosing a pose that exudes confidence, connects with the audience, and feels comfortable. Small movements and avoiding certain poses, such as leaning too much or sitting incorrectly, can make a significant difference. Finding a pose that represents the individual and their podcast in a positive and engaging way is key.

Connecting poses with Content Pillars

Visual branding for podcasters is vital. The way you present yourself in photos can convey a message to your audience. We explored how to align your photos with your podcast's message, the impact of lighting on brand perception, and the significance of connecting props and poses to your podcast's content pillars.

How to best utilize light

Yesenia breaks down on her Instagram page below easy ways to learn how to use light to your benefit:

Topics covered:

  • 02:18 - Podcast Cover Misconceptions

  • 03:44 - Why Famous Podcasters’ Cover Art isn’t always where you should look for inspiration

  • 04:33 - Best practices for small business owners’ podcast cover art

  • 07:07 - Determine what is the reason behind the photos

  • 11:15 - Should you take props for your photoshoot?

  • 12:36 - What type of outfits should you pick for your podcast’s photoshoot?

  • 16:33 - The meaning of colors and its subliminal message in branding

  • 20:00 - Balancing proportions, elements and negative space for a killer cover

  • 27:33 - Poses to consider for your podcast cover art

  • 38:18 - Connecting content pillars to props and poses

Episodes referenced in the show:

Resources mentioned in the episode:

💸 Affiliate links:

Captivate.fm (Best Podcast Hosting platform)- https://bit.ly/3ZFbvjQ

Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E

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Ana Xavier
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