26: Is it worth it to publish podcast episodes in the summer?
Navigating the Summer Breaks and Planning for Success in Podcasting
Podcasting has become a popular medium for sharing ideas, knowledge, and stories. However, many podcasters face a challenge during the summer months - to continue with their regular podcasting schedule or to take a break. In this episode, we delve into the potential advantages and pitfalls of taking a break during the summer months and offers strategies for success for those who use a podcast as a tool for their business.
Podcast Breaks for Summer: Pros and Cons
The episode begins by exploring the pros and cons of taking a podcast break during the summer. Using industry data, I’ve examines whether audiences are still actively listening during these months, which podcast categories see a significant drop in listenership, and how the choice of topics can influence this summer dip.
For small-scale podcasters contemplating a break, the episode shares strategies to maximize the summer, should they choose to continue with their podcasting. It also stresses the importance of understanding your listeners' routines and their motivation to learn during the summer months.
Taking a Podcast Break: Assessments and Planning
The second half of the episode emphasizes the importance of assessing your podcast's performance and taking time to plan for the last quarter of the year. It warns against prematurely going on a break, as it may result in losing potential clients and listeners. The episode also highlights how consistently podcasting, even if it feels uncomfortable, can boost your confidence and consistency.
Staying Engaged with Your Podcast Audience
The episode also explores how to stay engaged with your podcast listeners while taking a break during the summer months. It discusses the potential of using platforms like Instagram to communicate with your audience and the importance of upskilling during your summer break.
Takeaways from this episode:
Consider your audience's routines and interests before deciding to take a break - are they actually ‘resting’ or ‘upskilling’?
Plan ahead for the last quarter of the year - December will be here before you know it!
Maintain consistency in your podcasting, even if you can’t see the growth yet.
Explore new strategies like shorter episodes, replays, or inviting guest hosts to take over the show.
Stay connected with your audience even during breaks - don’t ghost your audience. They have free time and will fill it with either your podcast or someone else’s. Being top of mind in the social media space helps bridge that gap.
Resources mentioned in the episode:
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Episode 24: Tight schedule? Try these 3 effective episode styles
Episode 20: Solo Episodes
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