The Podcast Space
Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
This show explains exactly the systems and strategies you need to implement to get there, without overwhelm. Hosted by Podcast Content Strategist and Award-Winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will teach you how to better market your podcast!
New episodes every Wednesday.
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62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility
Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?
59. How to stay motivated when you can't yet see the impact of your podcast
Have you ever felt discouraged because you couldn't see the impact of your podcast?
You're not alone.
As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.
48. Super Podcast Episodes: what are they and why they matter in content strategy
What are Super Episodes, and how are those important pieces of your podcast’s content strategy?
This episode is particularly beneficial for small business owners who are looking to strike the right balance between their strategic goals and listener interests. We delve into the realm of Q&A episodes, highlight the importance of establishing authority in your field, and reveal how to decode your analytics to find those golden episodes that resonate with your audience.
47. How to read podcast analytics like a pro so you can grow your podcast
Why are we still fixating on podcast downloads when we could be decoding the complex narrative of podcast analytics for actionable results?
This episode is all about challenging these old habits and shifting the focus toward understanding trends, planning content, and converting listeners into paying customers. As your podcast content and marketing expert, I'll be guiding you through this labyrinth, sharing critical insights on how to read and apply these analytics effectively.
46. How to overcome perfectionism as a podcaster: ego vs content value
How do you free yourself from (the often self-imposed) podcast perfectionism?
How do you reframe your mindset to stop overthinking every single step of your podcast process, and actually start thriving and ENJOYING the journey?
Where do you start when you want to jump into video podcasting, or emailing your dream guest, but you can only think about how you’re not ‘qualified’ to be a podcast host?
This episode includes my own journey with ‘perfectionism’ (read high working standards), and how my journey can provide a framework for your podcast growth.
45. 3 Episode scripting techniques that lead to fewer mistakes, better inflection, and more confidence
Do you constantly trip over your words? Which forces you to be editing for hours.....
Or do you sound monotone and want to learn about how to incorporate inflection in your episodes? Maybe you just want to sound more confident in your intro…
This week’s podcast episode has the solution for you, as I’m sharing two techniques I learned at journalism school and another one I perfected during my radio days... The best part? It all comes down to how you script and align your podcast’s text!
Curious? Dive in!
43. How to incorporate listener feedback on your podcast strategy, and when to ignore it
Ever wondered how to sift through the noise of listener feedback and make it work for your podcast strategy?
From understanding and applying listener feedback, to offering a fresh perspective on discerning direct and indirect feedback, to strategically aligning it with your content, and avoiding the dreaded analysis paralysis - this episode covers it all!
28: 10 listener secrets every podcaster needs to know about
How much do you know about your podcast listeners?
You’re likely to say ‘not much’, or ‘I never thought of it’. And you’re not alone. It can feel overwhelming or scary to suddenly start thinking about these strangers who are on the other side of the podcast.
Until today you probably created content based solely on ‘hunches’ or how YOU wanted to do it.
But I’ve gathered 10 secrets about podcast listeners that will help you understand listener behavior, how much of them actually want to buy from you, and how to craft podcast content that will increase the engagement that you’re looking forward to having!
23: Transform Your Podcast Strategy with Marketing Psychology Insights from Melina Palmer
Do you want to level up your podcasting game?
Are you interested in understanding user behavior to achieve a new level of success in your podcast?
If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!
22: The First 3 Investments Every Podcaster Should Prioritize
Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?
You are not alone.
Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.
