The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority and reach.
SEASON 3 IS OUT NOW
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SEASON 3 IS OUT NOW 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Hit play to learn strategic, actionable, research-based podcast advice to make your show the go-to in your industry.
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S3 101. Embracing Experimentation: The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse
The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth?
This question is at the core of this season, where I’m diving into strategies that go beyond surface-level advice. In previous episodes, I spoke to experts like Liz Mosley about monetizing through branded merch and Justin Moore on mastering sponsorships. But this time, I wanted to go deeper—to tap into the mindset behind a successful ‘creator-scientist’. That’s why I brought on someone I admire immensely for both his transparency and his results: Jay Clouse.
S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility
Have you ever wondered what it really takes to make it to 100 podcast episodes—without burning out, second-guessing everything, or quitting halfway through? Not the polished highlight reel, but the messy, honest, in-the-trenches experience?
This episode is my full-circle moment—and a live celebration—with a real-time Q&A, audience questions, and reflections on how podcasting has shaped me both as a business owner and as a person. Whether you're on episode 3 or 93, what I share in this milestone episode will give you new tools, mindset shifts, and perspective to keep going (without losing yourself in the process).
S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) with Justin Moore
Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections.
And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet. In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen.
You just need the right mindset, the right strategy, and a more creative approach to what you’re offering.
S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Us as Hosts
It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago.
If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior.
S1 75. How to create a podcast that is relevant all year long + 1 secret strategy
What will help you move the needle on your podcast in the most effective way? How can you create a podcast that stays relevant, helps you achieve your goals, and serves your audience? This podcast episode t will dive into exactly that.
S1 69. The 2 reasons why people listen to podcasts (Pros and cons and strategies for hosts)
Have you ever wondered why people tune in to podcasts?
What makes them hit that subscribe button and eagerly await each new episode? In this episode, we will delve into the two main reasons why people listen to podcasts, explore the pros and cons of each approach, and uncover some valuable tips for creating a successful podcast that resonates with your audience.
S1 67. What happens when you go viral on social media? A Guide for Podcasters
In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?
S1 65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
S1 64. Could too much free podcast content negatively impact your business sales?
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
S1 62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility
Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?
S1 51. Determining your podcast’s ‘why’ to ensure long-term success: Podcast Basics
Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.
S1 50. 10 Podcast Marketing Strategies to leave behind in 2024
Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024.
Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting.
In this episode, I will be breaking down the top 10 marketing strategies to leave behind in 2024, providing plenty of context and insights to help you make informed decisions for your podcast.
S1 48. Super Podcast Episodes: what are they and why they matter in content strategy
What are Super Episodes, and how are those important pieces of your podcast’s content strategy?
This episode is particularly beneficial for small business owners who are looking to strike the right balance between their strategic goals and listener interests. We delve into the realm of Q&A episodes, highlight the importance of establishing authority in your field, and reveal how to decode your analytics to find those golden episodes that resonate with your audience.
S1 47. How to read podcast analytics like a pro so you can grow your podcast
Why are we still fixating on podcast downloads when we could be decoding the complex narrative of podcast analytics for actionable results?
This episode is all about challenging these old habits and shifting the focus toward understanding trends, planning content, and converting listeners into paying customers. As your podcast content and marketing expert, I'll be guiding you through this labyrinth, sharing critical insights on how to read and apply these analytics effectively.
S1 46. How to overcome perfectionism as a podcaster: ego vs content value
How do you free yourself from (the often self-imposed) podcast perfectionism?
How do you reframe your mindset to stop overthinking every single step of your podcast process, and actually start thriving and ENJOYING the journey?
Where do you start when you want to jump into video podcasting, or emailing your dream guest, but you can only think about how you’re not ‘qualified’ to be a podcast host?
This episode includes my own journey with ‘perfectionism’ (read high working standards), and how my journey can provide a framework for your podcast growth.
S1 45. 3 Episode scripting techniques that lead to fewer mistakes, better inflection, and more confidence
Do you constantly trip over your words? Which forces you to be editing for hours.....
Or do you sound monotone and want to learn about how to incorporate inflection in your episodes? Maybe you just want to sound more confident in your intro…
This week’s podcast episode has the solution for you, as I’m sharing two techniques I learned at journalism school and another one I perfected during my radio days... The best part? It all comes down to how you script and align your podcast’s text!
Curious? Dive in!
S1 44. Curating the Listener Experience to 2x Downloads
Curating the listener experience for both new and existing listeners is key to not only doubling your downloads...but also increasing listener retention. But in practical terms, what does that actually mean? In this episode, I break down the 3 strategies I’m using to grow my downloads month-on-month and to convert organic website traffic into new listeners. Get the details inside!
S1 43. How to incorporate listener feedback on your podcast strategy, and when to ignore it
Ever wondered how to sift through the noise of listener feedback and make it work for your podcast strategy?
From understanding and applying listener feedback, to offering a fresh perspective on discerning direct and indirect feedback, to strategically aligning it with your content, and avoiding the dreaded analysis paralysis - this episode covers it all!
S1 41 / 42. Podcast SEO: A Practical Guide to Search Engine Optimization, Show Notes, YouTube and Multimedia Content, with Sarah McDowell
If you’ve been on the internet for a hot minute, you’ve heard the term ‘SEO’ or ‘Search Engine Optimization’.
Now, you also probably heard that can leverage podcasts for their useful SEO capabilities. Whether you’re just starting, or you’re trying to improve your organic discoverability, this episode is a must-listen. SEO expert and host of The SEO Mindset Podcast Sarah McDowell shares with us a very practical guide to podcasting. It includes a breakdown of actions for podcasters who want to delve in slowly, and those who are ready to implement everything in one sitting.
And of course we’ve also covered the classic questions ‘Are transcripts really important?’, and ‘How should I structure my show notes?’