The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth?

This question is at the core of this season, where I’m diving into strategies that go beyond surface-level advice. In previous episodes, I spoke to experts like Liz Mosley about monetizing through branded merch and Justin Moore on mastering sponsorships. But this time, I wanted to go deeper—to tap into the mindset behind a successful ‘creator-scientist’. That’s why I brought on someone I admire immensely for both his transparency and his results: Jay Clouse.