Ana Xavier 10/18/23 Ana Xavier 10/18/23

S1 40. Avoid these common social media pitfalls as a podcaster to start seeing audience growth

Ever feel like you're lost in the noise of social media, and your podcast promo isn’t bringing in new listeners? Or worse, you publish content and it’s just… crickets?

This episode is going to completely change the way you feel about social…as it takes you through the top reasons why your social media strategy might be falling flat and hands you practical tips on how to start seeing listener growth. Learn to navigate design, branding, and engagement in the crowded social media ecosystem, and discover three weekly post ideas that will make your podcast pop! Ready to power up your podcast's social media game? Let’s go!

Ana Xavier 10/11/23 Ana Xavier 10/11/23

S1 39. The opportunities of Latine audiences, and creating bilingual content, with Yesenia Bocanegra

Since 2020, monthly podcast listenership among US latinos increased 52%, compared to the general US population increase of just 14%! This means that there are HUGE opportunities for hosts who want to create targeted content, or that are considering adding a Spanish podcast to their catalog.

As we celebrate National Hispanic History Month, I invited bilingual podcaster, video podcast coach, educator and overall wonderful human being, Yesenia Bocanegra to discuss the ins and outs of creating content for multiple audiences. We also talked about what to consider in terms of workflow, and how to manage impostor syndrome when you’re creating content in a second language.

Ana Xavier 10/4/23 Ana Xavier 10/4/23

S1 38. The Downside of 'Fake It Till You Make It' in Podcasting

Is ‘Fake it Until You Make it’ still good advice for podcasters in a time when most audiences crave authenticity? Whether you’re a fan of the quote or you loathe it, this episode will provide contextual information you need to be aware of if you want to become a successful podcaster.

Ana Xavier 9/27/23 Ana Xavier 9/27/23

S1 37. The Recipe for Memorable Interviews and Shareable Content, with Kendall Breitman

“Wow what a great interview, I can't wait for it to be live to share it with my community!”

This is the sentence we all want to hear from our guests, right? That's a pretty good indicator of the energy of the interview... and the chances of making it bingeable not only for our listeners, but also our guest's community.

But what are the secrets to creating interviews that lead to great conversations... that turn into fantastic promotional resources that generate buzz online?

That's what I'm going to be talking about with my guest Kendall Breitman, a former journalist with 10 years of experience working in television and video production for places like NBC, Bloomberg News and Politico. Kendall really shared her best tips to generate incredible interviews!

Ana Xavier 9/6/23 Ana Xavier 9/6/23

S1 34. A 1200% download increase and lessons from a business sabbatical

Have you heard these myths about podcast growth during sabbaticals?

Myth 1: Taking a break means losing listeners.

Myth 2: No new listeners will discover your podcast while you're away.

Myth 3: Your podcast growth will plateau during your sabbatical.

Want to know a few more myths, truths, and bombshell discoveries? Listen to this episode to get the scoop!

Ana Xavier 8/30/23 Ana Xavier 8/30/23

S1 33. Summer Spark Series: Can you run out of things to say on your podcast?

“What if I run out of things to say on my podcast?”

“What if I create this amazing podcast project and suddenly run out of things to say?

Is this possible to have empty page syndrome? Yes, it can happen... but how do YOU avoid that happening to you? This episode includes the best that I’ve gathered while producing podcasts for the past 10+ years.

Ana Xavier 8/23/23 Ana Xavier 8/23/23

S1 32. Summer Spark Series: 5 practical strategies to increase download numbers

If you're looking to grow your podcast's impact, increase the number of people listening to the show, or just doubling the amount of plays per listener, these 5 practical strategies to increase podcast download numbers are just what you need to grow your show.

Ana Xavier 8/16/23 Ana Xavier 8/16/23

S1 31. Summer Spark Series: Why obsessing over creating a uniquely, perfect podcast is limiting your growth

It’s episode 3 of the Summer Spark Series and we're diving deep into a topic that's probably been on your mind: the quest for a uniquely perfect podcast / episodes. Now, don't get me wrong—striving for uniqueness is essential, but here's the catch: obsessing over it can actually hinder your podcast's growth.

But as usual, this episode includes 4 obstacles that you’ll face when you’re trying to be ‘too unique’, and the solutions for it.

Ana Xavier 8/2/23 Ana Xavier 8/2/23

S1 29. Summer Spark Series: How to determine if your podcast is successful

Everyone wants to have a successful show.... but about 90% of podcasters never took the time to define what successful actually means...or they're just going by what seems to be everyone else's success measure: the number of downloads you get.

You may be on the same boat - you started, but now you have no idea where you should be. You hear people stating that success if having a lot of downloads, or really famous guest…

You’re probably disappointed if you aren’t there, but this episode will completely change how you see success.

Ana Xavier 7/26/23 Ana Xavier 7/26/23

S1 28. 10 listener secrets every podcaster needs to know about

How much do you know about your podcast listeners?

You’re likely to say ‘not much’, or ‘I never thought of it’. And you’re not alone. It can feel overwhelming or scary to suddenly start thinking about these strangers who are on the other side of the podcast.

Until today you probably created content based solely on ‘hunches’ or how YOU wanted to do it.

But I’ve gathered 10 secrets about podcast listeners that will help you understand listener behavior, how much of them actually want to buy from you, and how to craft podcast content that will increase the engagement that you’re looking forward to having!

Ana Xavier 7/19/23 Ana Xavier 7/19/23

S1 27. Revamping Social Media Content and Canva Strategy for Podcasters, Em Connors The Creative Bodega

Are you ready to level up your social media game?

This insightful podcast episode with Em Connors, commonly known in the online space as The Creative Bodega, is sure to provide you with valuable insights and practical ways to do it.

As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owners.

Also, did you know that Em’s content on Instagram is almost 40% repurposed?

Ana Xavier 7/12/23 Ana Xavier 7/12/23

S1 26. Is it worth it to publish podcast episodes in the summer?

It's summer.

Is now the best time to take a break from your podcast and come back to a full inbox with emails from listeners telling you how much they've missed you?

Or could it be catastrophic for your podcast and business’ growth to stop in the middle of some great momentum?

The answer, is dependent on your specific circumstances, but also it’s important to look at trends: what has happened for the past 3 years, and how it has affected both small and bigger creators?

Are listeners REALLY tuning in the summer?

Ana Xavier 7/5/23 Ana Xavier 7/5/23

S1 25. Avoid these mistakes when naming your podcast

What makes a great podcast name? The answer isn't, of course, just one, but there is a framework you can follow to find out.

Whether you’re just starting a podcast, or if you are considering rebranding, this episode’s for you!

Ana Xavier 6/28/23 Ana Xavier 6/28/23

S1 24. Tight schedule? Try these 3 effective episode styles

Have you ever found yourself in a pinch, needing to produce a podcast episode, but feeling overwhelmed by time constraints?

Worry not!

This episode is here to guide you through the process of creating a minimum viable product (MVP) podcast episode when you're short on time. Also, learn how to record episodes on the go, without your usual podcasting setup, so you can keep the momentum going no matter where you are.

Ana Xavier 6/20/23 Ana Xavier 6/20/23

S1 23. Transform Your Podcast Strategy with Marketing Psychology Insights from Melina Palmer

Do you want to level up your podcasting game?

Are you interested in understanding user behavior to achieve a new level of success in your podcast?

If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!

Ana Xavier 6/13/23 Ana Xavier 6/13/23

S1 22. The First 3 Investments Every Podcaster Should Prioritize

Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?

You are not alone.

Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.