The Podcast Space’s Podcast
Award-winning podcast strategies to build your authority, audience and reach.
WHERE IMPACT MEETS GROWTH
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WHERE IMPACT MEETS GROWTH 〰️
MARKETING 〰️ METRICS 〰️ MINDSET
Tired of vague podcasting advice that doesn’t move the needle?
The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast strategist with clients across the globe, and 15+ years experience in the industry—this show offers bite-sized, tactical advice you can implement right away.
From content workflows to repurposing, SEO, marketing, and visibility strategies, every episode focuses on simplifying your podcast process while helping you build long-term authority. If you're ready to stop spinning your wheels and start using your podcast like the marketing tool it is, you’re in the right place.
A REFRESHING PODCAST ABOUT PODCASTING!
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S1 29. Summer Spark Series: How to determine if your podcast is successful
Everyone wants to have a successful show.... but about 90% of podcasters never took the time to define what successful actually means...or they're just going by what seems to be everyone else's success measure: the number of downloads you get.
You may be on the same boat - you started, but now you have no idea where you should be. You hear people stating that success if having a lot of downloads, or really famous guest…
You’re probably disappointed if you aren’t there, but this episode will completely change how you see success.
S1 28. 10 listener secrets every podcaster needs to know about
How much do you know about your podcast listeners?
You’re likely to say ‘not much’, or ‘I never thought of it’. And you’re not alone. It can feel overwhelming or scary to suddenly start thinking about these strangers who are on the other side of the podcast.
Until today you probably created content based solely on ‘hunches’ or how YOU wanted to do it.
But I’ve gathered 10 secrets about podcast listeners that will help you understand listener behavior, how much of them actually want to buy from you, and how to craft podcast content that will increase the engagement that you’re looking forward to having!
S1 27. Revamping Social Media Content and Canva Strategy for Podcasters, Em Connors The Creative Bodega
Are you ready to level up your social media game?
This insightful podcast episode with Em Connors, commonly known in the online space as The Creative Bodega, is sure to provide you with valuable insights and practical ways to do it.
As a Verified Canva expert with almost 100K followers on Instagram, Em is an authority in crafting compelling social media content and maximizing online presence for small business owners.
Also, did you know that Em’s content on Instagram is almost 40% repurposed?
S1 26. Is it worth it to publish podcast episodes in the summer?
It's summer.
Is now the best time to take a break from your podcast and come back to a full inbox with emails from listeners telling you how much they've missed you?
Or could it be catastrophic for your podcast and business’ growth to stop in the middle of some great momentum?
The answer, is dependent on your specific circumstances, but also it’s important to look at trends: what has happened for the past 3 years, and how it has affected both small and bigger creators?
Are listeners REALLY tuning in the summer?
S1 25. Avoid these mistakes when naming your podcast
What makes a great podcast name? The answer isn't, of course, just one, but there is a framework you can follow to find out.
Whether you’re just starting a podcast, or if you are considering rebranding, this episode’s for you!
S1 24. Tight schedule? Try these 3 effective episode styles
Have you ever found yourself in a pinch, needing to produce a podcast episode, but feeling overwhelmed by time constraints?
Worry not!
This episode is here to guide you through the process of creating a minimum viable product (MVP) podcast episode when you're short on time. Also, learn how to record episodes on the go, without your usual podcasting setup, so you can keep the momentum going no matter where you are.
S1 23. Transform Your Podcast Strategy with Marketing Psychology Insights from Melina Palmer
Do you want to level up your podcasting game?
Are you interested in understanding user behavior to achieve a new level of success in your podcast?
If the answer is yes, then you must listen to this episode featuring Melina Palmer, CEO of the Brainy Business and host of the Brainy Business podcast. Her expertise in applied behavioral economics will transform the way you approach your content creation and marketing strategies!
S1 22. The First 3 Investments Every Podcaster Should Prioritize
Are you tired of pouring time, energy, and money into your podcast with minimal growth to show for it?
You are not alone.
Many podcasters struggle to see significant growth in their podcasts, and it can be frustrating to feel like you're not making progress. But fear not – I have the solution for you! In this episode, I’ll be sharing the top three priorities you should focus on to see a significant boost in your podcast audience and maximize your podcast's potential.
S1 19. Podcast titles that can boost your downloads and mistakes to avoid
As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd.
S1 17. 5 Practical ways to increase listener trust, connection and emotional resonance
Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this week’s episode, I'll be discussing valuable insights on increasing listener trust, connection, and emotional resonance. I'll cover five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice.
S1 16. Optimizing Your Online Presence: 6 Must-Have Elements for Podcasters
As you start your podcast (or get busy with the weekly publishing schedule), you may start believing that you don’t need a website: in fact, don’t listeners just subscribe to it on podcast platforms? The answer is no- you still do need a website.
S1 15. 5 phrases to scrap from your vocabulary if you want your podcast to succeed
The way you talk to yourself, and how you frame your show are essential to the growth and success of your podcast. The phrases we will be discussing in this episode can potentially harm your podcast growth by preventing you from reaching a larger audience, holding you back from launching, or limiting your content creation abilities. By identifying these phrases and avoiding them, you will be able to attract more listeners, create better content, and grow your podcast exponentially.
S1 14. 3 practical tips to achieve the consistency of a content guru
I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!
S1 13. Content Pillars: The Building Blocks of Consistent Content
Content pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specific enough to create a cohesive and consistent show in the long-term.
S1 12. Is video podcasting for you? 15 things to consider before you decide
Is video podcasting in your future?
Do you want to understand what video podcasting is all about?
After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.
S1 11. “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman
Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides an in-depth insight into what that book could be?
Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!
S1 10. 10 signs that show that you're podcasting from a place of fear
Podcasting is one of the most popular forms of media today, and it is growing in popularity every day. So much so that many people podcast out of passion, while others podcast out of fear. In fact, you could be Podcasting out of fear and you may not have noticed it. Fear can be detrimental to both the podcaster and the listener: that’s why it is important to recognize the signs so that you can pivot into a more positive place!