The Podcast Space
Your Podcast is more than just 'content' - it can be the most powerful tool in your business!
This podcast explains exactly the systems and strategies you need to implement to get there, without overwhelm. Hosted by Podcast Content Strategist and Award-Winning Marketeer, Ana Xavier, The Podcast Space is an actionable, ethical, and 'imperfect' show that will teach you how to better market your podcast!
New episodes every Wednesday.
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67. What happens when you go viral on social media? A Guide for Podcasters
In social media, going viral can be both a dream and a nightmare, depending on your perspective. Some crave fame and attention, while others fear the potential negative repercussions that come with sudden stardom. But what does it really mean to go viral, and how can you navigate the complexities and benefits for your podcast that come with it?
66. Podcast Interviews: 5 key elements most hosts get wrong
In podcasting, interviews play a crucial role in engaging audiences and creating meaningful connections. As a podcaster, it's essential to understand the intricacies of conducting successful interviews to keep your listeners hooked and your content valuable. In this episode, we will look into the five common mistakes podcasters often make during interviews and how to avoid them.
65. The Future of Podcasting according to Podcast Movement Evolutions 2024 (Main Takeaways and Trends)
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
64. Could too much free podcast content negatively impact your business sales?
Finding the perfect balance between providing valuable free content and driving sales can be a challenging task for most business owners. Are you giving away too much free content on your podcast? Could it be decreasing sales? These are common questions that many podcasters ponder.
63. Elevate Your Interviews to Host Unforgettable Podcast Conversations, with Sarah Heeter
Are you looking to up your podcast interview game and captivate your audience from start to finish? In this episode, we will dive into a comprehensive guide on how to conduct impactful and engaging podcast interviews. From avoiding common mistakes to leveraging storytelling and audience connection, we will help you elevate your interviews and leave a lasting impression on your listeners.
To honor Women’s National History Month, I decided to share the mic with my friend podcast producer and strategist Sarah Heeter, founder of PodFox Media to share her best tips on how to craft unforgettable podcast conversations.
62. How to turn 'freebie seekers' into podcast downloads, money-making ideas, and more online visibility
Do you often find yourself being approached for free advice as a small business owner or industry leader? It's a common scenario that many of us face, where people seek our expertise without considering the value of our time and knowledge. In a world where business may be slow or not going as expected, it can be frustrating to constantly offer free advice. But what if I told you that there's a way to turn these interactions into opportunities for growth and standing out online?
61. How long should a podcast episode be? It depends.
In the bustling world of podcasts, one burning question plagues both creators and listeners alike: What is the perfect podcast episode length? The quest for an ideal duration can be daunting, but fear not, as I bring forth invaluable insights in episode 61. Let's delve into the realm of podcast episode lengths and the nuances surrounding them.
60. Vocal Care Tips for Podcasters during Cold and Allergy Seasons, with Vocal Coach Nic Redman
Are you a podcaster who struggles with nasal sounds or finds it challenging to maintain vocal health while recording episodes during cold or allergy seasons?
Fear no more, as we’ve invited our vocal health expert, Nic Redman, to join us in this episode of The Podcast Space to delve into essential tips and insights on how podcasters can overcome nasal sounds, stay healthy, and record with minimal issues. Stay tuned until the end as Nic shares a real-time exercise to drain our sinus and bring more relief to your recordings!
59. How to stay motivated when you can't yet see the impact of your podcast
Have you ever felt discouraged because you couldn't see the impact of your podcast?
You're not alone.
As a podcaster, it's common to go through ups and downs, feeling like you're shouting into the void at times. But remember, success in podcasting is a marathon, not a sprint. In this episode, we'll explore practical tools to help you stay motivated when you can't see the immediate impact of your podcast.
58. Episode Case Studies That Convert: 3 Key Elements for Customer Conversion Success
As a podcaster, you may have been struggling to convert your podcast listeners into buying customers. You're not alone. Many podcast hosts find it challenging to make sales because they are hesitant to mention their products and services on their show. But there's a missing piece from your podcast content strategy that can significantly impact your conversion rate - case studies.
57. From overwhelmed and invisible, to confident, influential, and being paid to podcast: the results of my coaching program with Hetal Baman
Podcasting continues to grow as a vibrant and compelling platform to amplify your voice and impact, tell your story, or share essential knowledge with the world. Yet, the journey into the podcasting world can be daunting and, most times, overwhelming! If you ever wondered what podcast coaching (with me) could look like, take a listen to this episode featuring my PodParty Success Roadmap coaching program Hetal Baman, host of the Global Health Pursuit podcast, and dive into the immense value of podcast coaching highlighted by Hetal’s personal success.
From receiving weekly listener and peer messages to receiving $2,500+ listener donations, to talking to organizations featured on Netflix documentaries, Hetal’s story undoubtedly shows what can happen when you stop trying to ‘make it’ alone.
56. 10 Reasons Why Most Podcasters Fail- and How You Can Avoid Being One Of Them
How to avoid failing as a Podcaster?
Podcasting has become a popular medium for sharing knowledge, stories, and ideas. However, it's no secret that many podcasts fail to gain traction and eventually fade away. In this episode, we will explore the 10 most common reasons why podcasts fail and provide valuable insights on how to avoid these pitfalls. Whether you're a seasoned podcaster or just starting, understanding these reasons can help you create a successful podcast that stands out from the 90% of podcasters who fail.
55. 1 Year of Podcasting: Has it Been Worth it? Wins, Lessons, and Data Beyond Downloads
Over the past 12 months, I've clocked in 54 episodes of The Podcast Space’s podcast. The journey as a business owner and a podcast strategist has been an insightful, transparent, and imperfect one. I've gleaned what has worked and what hasn't, and in this episode, I’ll share my insights, wins, and pitfalls I encountered - because to work as a strategist for other businesses is one thing, and to do it all myself is a completely different one.
As a podcast strategist, marketing expert, and unofficial cheerleader for impact-driven entrepreneurs, I always seek to uplift your podcast journey – nudging you to pay attention to key indicators and ignore your inner impostors. Having said that, the pertinent question still stands – Is podcasting an effective tool to build your business and online authority?
54. Beginner vs Expert: Which hosting style is best for you? Podcast Basics
One of the main qualities of podcasting is that you can experiment with your hosting style and match that to your personality. However, many podcasters feel pressured to be like journalists or radio broadcasters, which can limit the character and authenticity of their podcast. In this episode, we will explore different hosting styles that you can use on your podcast to find your groove and create a product that resonates with both you and your listeners.
53. Podcast content formats: Podcast Basics
Did you know that there are only three primary types of podcast content? In this podcast episode (so meta!) I'll be diving into these podcast formats and how they can benefit you as a host. Whether you're a small business owner or simply looking to grow your audience, understanding the right format for your podcast is crucial. As the founder of The Podcast Space and a seasoned podcast producer, I've got you covered. Let's explore these podcast formats and find the perfect fit for you.
52. Types of Podcast Episodes: Podcast Basics
Maintaining a podcast in the long-term can be overwhelming if the type of podcast episode you create every week does not match your hosting style or availability. In this blog post, we will delve into the different types of podcast episodes you can have on your show and how to best utilize them to grow your expertise, deepen your connection with your audience, and avoid burnout.
51. Determining your podcast’s ‘why’ to ensure long-term success: Podcast Basics
Creating and maintaining a successful podcast goes beyond having the fanciest equipment or appealing to the latest trends. It's about knowing your "why" and getting your basics right. As we kickstart this year, I’m excited to share a series of podcast episodes on podcasting basics. In this first episode, we will dive deep into the importance of determining your podcast's why and set the foundation for a successful and impactful show.
50. 10 Podcast Marketing Strategies to leave behind in 2024
Podcast marketing has evolved significantly in 2023, leaving many podcast marketers hesitant to make predictions for 2024.
Instead of speculating on future trends, it's crucial to focus on the marketing advice that is no longer effective in the realm of podcasting.
In this episode, I will be breaking down the top 10 marketing strategies to leave behind in 2024, providing plenty of context and insights to help you make informed decisions for your podcast.
49. Best practices for Podcast Cover Art: strategies for professional branding, and evergreen advice for photoshoots, Yesenia Bocanegra
Get ready to discover the secrets of creating an amazing podcast cover art! Join me, and my special guest, Yesenia Bocanegra, a video podcast coach and former photographer, as we dismantle common limiting beliefs and share the real essentials of captivating cover art.
Whether you believe your face needs to be on the cover, or that all your brand colors must be represented, we’re here to set the record straight. Discover how selecting the right image, considering the balance of colors, and choosing the appropriate outfit can contribute to an eye-catching cover that truly represents your branding.
48. Super Podcast Episodes: what are they and why they matter in content strategy
What are Super Episodes, and how are those important pieces of your podcast’s content strategy?
This episode is particularly beneficial for small business owners who are looking to strike the right balance between their strategic goals and listener interests. We delve into the realm of Q&A episodes, highlight the importance of establishing authority in your field, and reveal how to decode your analytics to find those golden episodes that resonate with your audience.